Why do we do it? Because contrary to IT dork stereotype (we prefer adorkable), we really do love people as much as we love technology. And we know something that you may have suspected: IT Support Providers can be arrogant or just plain rude and sometimes they take advantage of people who don’t speak their code. Blame it on too little vitamin D or not enough human interaction, but sometimes, they overcharge for IT support because they can. And sometimes they will sell you the whole kitchen sink when all you really needed was a drain stopper. Like we said, rude. This whole “exclusive club” thing they’ve got going on where they pull the wool over your eyes and charge you too much is giving us a bad rep. Which is why we decided to turn those people into (black sheep) and the exception, not the norm in the SMB IT market.

Enter: Froogal!

We are the loyal golden retriever type of the IT world. We came into existence to do one thing (or 5): to make IT interactions with small businesses honest, easy, organized, affordable, and maybe even enjoyable. We exist for you; odds-defying, heart on your sleeve, micro to small businesses. We are everything that you don’t think of when you think about IT and we are going to make sure that becomes the industry standard. Froogal wants to partner with you, save you time and money, and let you focus on what you do best while we do what we do best. We will show you how we IT people turn the tricks and then teach you how to turn some yourself. Unfortunately, the rabbit is not included.



We’ve got the goods. First, we just want to do a consultation with you. We want to hear about the technology issues that keep you up at night: any problems with your technology, services, and support providers. You’ll tell us your technology needs, how your current technology works, and then the fun part: you get to stop worrying about IT. Then, we do our thing. We review everything tech about your company and figure out where we can save you money (we know that Tesla is calling your name), and how we can improve your technology service. On average, we save our clients a lot of time and more than 40% of their 24-month technology spends. If we can’t find any savings or changes (just being candid, it’s rare), or if you just plain don’t like us or our findings (also pretty darn rare), you owe us nothing and we will continue on our merry way. All we ask is that you pass our name along to other companies that we might be able to help.

If you do decide to move forward with us, you get to keep up to 75% of any savings that we find or create over a 24-month period. We will manage the changes and improvements that you have agreed to and document your IT service providers, network infrastructure, and device assets so that we can start to implement changes and manage your IT! Together, we will decide which of our core services is right for you and your team: SimplicIT or ClarIT. SO exciting.

If you choose (we really hope you do!) to go with SimplicIT, our virtual IT department, we will on-board all of your tech and you will be set up with (amongst many other rad things that you can read about on our services page) your three lifelines: an online portal, a 24/7/365 help desk and a Froogal account manager. These three tools are what you choose from when things go disastrously wrong or just slightly askew (we work with extremes in this industry). The help desk will be for technology problems, walk-throughs, and big MACs. Okay, not big MACs, but you do call the help desk for any Moves, Adds, or Changes (MACs) to your accounts. Then there’s the portal, which you will start to see as your key to freedom! Through it, you can create tickets, access your asset documentation, network documentation, account manager, and billing. No secrets. You see what we see. Lastly, the third prong to your helpful trio is your account manager. You go to them for technology consulting, product/service procurement, onsite support scheduling, and hugs. They are not your IT person, they are your concierge or IT escort. They make sure that all of your IT needs are met quickly.

One more time in a nutshell: we find your technology savings, negotiate your new rates, set up the new services for you, teach you how to use them, and then manage all of your IT. You won’t have to work with other service providers unless we send one your way specifically to solve an issue. On top of all that, we will constantly be monitoring your tech to make sure that there are no issues and that everything is running smoothly. We operate off of the belief that proactive (NOT the acne stuff) is better than reactive and we want to make sure that we’ve got you covered.

The Face of Froogal




Founder / President

In the winter 2012 Caleb Driscoll departed retail in order to create something that empower American Micro & Small Business and their technology usage, in this small step he found a new path…his purpose.

Most of you that have had the chance to work with him during his time in retail, hopefully noticed something different about your interaction with one another versus your normal sales experience. Hopefully, you noticed, attention to detail, solution driven suggestions, no hard sales closes or manipulations, care for your needs, sensitivity to your budget and your monthly fixed costs…and an obvious selflessness in putting your needs before padding his wallet.

Well, if those were indeed your experiences with him then you will be more than happy to know we started a company that focuses on just that experience, that interaction, that detail, and that sensitivity to your budget and your monthly fixed costs. Technology is defined as: the making, modification, usage, and knowledge of tools, machines, techniques, systems, and methods of organization, in order to solve a problem, improve a pre-existing solution to a problem, achieve a goal, or perform a specific function. We are technology…We are proud to introduce…Froogal.

Froogal is a ten-year idea that has been developed from our experiences with customers, family, owning and operating small businesses, and helping grow client’s small businesses. During our time in the technology industry we have become aware of how it, in general is, not purposefully, positioned to take advantage of its customers due to their lack of knowledge on options, solutions, contracts and the ever-changing pricing structures.  Consumers purchase what is marketed, and typically do not have the time or the information required to stay on top of their costs and hence fourth usually pay more than needed. For obvious reasons, your service providers do not call and let you know they have a better deal for you. We have also become aware that the individuals and businesses purchasing technology services or devices usually do not understand how to use them to their fullest potential. This causes fear, frustration, lowered enjoyment, and in some cases they may feel technology just isn’t for them and can’t possibly help make their lives or business run more smoothly. Lastly, consumers have and will always have those unexpected sh…..IT moments. A virus, a broken screen, lost files, problems hooking things up, and all the little questions and what do I do now’s in between. We decided to put an end to all of these problems and created Froogal.

Froogal’s sole intent is to do the right thing for the customer, to become their trusted advisor for all things technology related, to help facilitate and create dynamic cost saving solutions to fill their needs while also helping to refill their wallets. to give them the knowledge they need to make correct decisions about their technology devices and services, to educate them in a way that instills confidence in using their devices and services, and to be there for them when their technology attacks.

We do what we do because we love people and we love technology and we simply want to see our clients get the most out their technology while helping them pay the least amount possible for it. Our methodology is simply Givers Gain. Despite all of our commitments to our clients and employees, Froogal as a company exists solely to generate revenue to give back to non-profits, community charity organizations, and to help those who cannot help themselves. From Caleb To all my past beloved clients, it has honestly been my honor in having you be the individuals that made my days’ worth going to work, that allowed me to come home at night and look myself in the mirror and know I did everything I could for you because I enjoyed every minute of my days with you.

I look forward to serving you in this new venture as well and if not better than before.
Talk with you soon!



Co-Founder / Chief Marketing Officer

Always perky. Always smiling. That’s Kristen. Even after putting in extra hours several days in a row, she’s still on top of her game. Perhaps it has something to do with the fact that she is a chronic coffee consumer.

Joining Froogal in 2017 as a freelance marketing consultant, Kristen brought a unique combination of creativity and analytical skills to the company. She’s well versed in the art of communication, in tune with business, encouraging of others and, to top it off, she knows all the 80’s hits!

Now as Co-Founder / CMO of Froogal, Kristen oversees marketing and graphic design. From high level marketing strategy to creating marketing collateral, Kristen wears multiple hats. On weekends when she isn’t updating the website or coming up with new marketing ideas, she can often be found sitting on a patio with her husband (JC), son (Deymon) and frenchie (Mr. Julian James) in NE Minneapolis.