The Face of Froogal




Founder / President

Caleb is passionate about standardizing systems and processes for MSPs to better serve their clients. Highly energetic, motivated, creative, human-friendly — with a touch of mellow smoothness. His background comes from the electronic retail and mobile industry which helped him really understand the channel. From operations to networking, Caleb loves shaping the wild west of IT.

On the weekends, you will find Caleb landscaping/gardening with his better half, Jill (we still don’t know how she puts up with him). They have 3 golden retrievers; Cal, Jack, and newly added Hank. You will never know which is which since he has a dozen nicknames for each of them. When Caleb is not geeking out on golf or the Packers (did you see the logo?!), he enjoys never being satisfied with his own work, which enables him to be ever evolving and learning.