The Face of Froogal
Caleb is passionate about standardizing systems and processes for MSPs to better serve their clients. Highly energetic, motivated, creative, human-friendly — with a touch of mellow smoothness. His background comes from the electronic retail and mobile industry which helped him really understand the channel. From operations to networking, Caleb loves shaping the wild west of IT.
On the weekends, you will find Caleb landscaping/gardening with his better half, Jill (we still don’t know how she puts up with him). They have 3 golden retrievers; Cal, Jack, and newly added Hank. You will never know which is which since he has a dozen nicknames for each of them. When Caleb is not geeking out on golf or the Packers (did you see the logo?!), he enjoys never being satisfied with his own work, which enables him to be ever evolving and learning.
Always perky. Always smiling. That’s Kristen. Even after putting in extra hours several days in a row, she’s still on top of her game. Perhaps it has something to do with the fact that she is a chronic coffee consumer.
Joining Froogal in 2017 as a freelance marketing consultant, Kristen brought a unique combination of creativity and analytical skills to the company. She’s well versed in the art of communication, in tune with business, encouraging of others and, to top it off, she knows all the 80’s hits!
Now as Co-Founder / CMO of Froogal, Kristen oversees marketing and graphic design. From high level marketing strategy to creating marketing collateral, Kristen wears multiple hats. On weekends when she isn’t updating the website or coming up with new marketing ideas, she can often be found sitting on a patio with her husband (JC), son (Deymon) and frenchie (Mr. Julian James) in NE Minneapolis.